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SPIRAL 1 ~ ABB Purpose + People + Product ideation
ABB Spiral ONE - Fast Track Resources
START HERE
DOWNLOAD YOUR MILESTONES: Your Path & Plan
DOWNLOAD YOUR WORKSHEET: Spiral 1 Clarity & Critical actions
SPIRAL 1 WEEK ONE: Brand Value Proposition Possibilities
INTRO VIDEO: Spiral 1 (12:43)
GOALS VIDEO: What you'll be achieving in this spiral (16:33)
STEP 1: Brand Value Proposition
TUTORIAL VIDEO: "Brand Value Proposition" Sticky Mistakes (20:40)
TUTORIAL VIDEO: How to use Canva for ABB (17:37)
PRACTICAL VIDEO: Find 10 BVPs (21:51)
INSTRUCTIONS for STEP 1 PRACTICALS
WORKBOOK: PDF's to download for STEP 1
PRACTICAL VIDEO: RESEARCH + BRAINSTORM + VALIDATE Possible PRODUCT ideas - Using your PQF + 3 Product Collages (37:44)
PRACTICAL VIDEO: RESEARCH + BRAINSTORM + VALIDATE Possible PEOPLE ideas - Using your PQF + 3 People Collages (13:21)
PRACTICAL VIDEO: RESEARCH + BRAINSTORM + VALIDATE Possible PURPOSE ideas - Using your PQF + 3 Purpose Brand Mood Boards (16:44)
SHARE: What to share on our ABB FaceBook Group for feedback & support
CHECKLIST: Download Spiral 1 Checklist + Reminder
SPIRAL 1 WEEK TWO: Possible Dream Destinations
TUTORIAL: (24:40)
WORKBOOK: PDF to download for Step 2
SHARE: What to share on our ABB FaceBook Group for feedback & support
SPIRAL 1 WEEK THREE: Possible Sticky Solutions
TUTORIAL: (29:12)
WORKBOOK: PDF to download for Step 3
SHARE: What to share on our ABB FaceBook Group for feedback & support
SPIRAL 1 WEEK FOUR: Possible Nourish & Nurture
TUTORIAL: (16:58)
WORKBOOK: PDF to download for Step 4
SHARE: What to share on our ABB FaceBook Group for feedback & support
SPIRAL 1 WEEK FIVE: Possible Care & Credibility
TUTORIAL: (27:10)
WORKBOOK: PDF to download for Step 5
SHARE: What to share on our ABB FaceBook Group for feedback & support
SPIRAL 1 WEEK SIX: Possible "Value & Valuable"
TUTORIAL: (11:49)
WORKBOOK: PDF to download for Step 6
SHARE: What to share on our ABB FaceBook Group for feedback & support
SPIRAL 1 WEEK SEVEN: Possible Smart Systems
TUTORIAL: (6:23)
WORKBOOK: PDF to download for Step 7
SHARE: What to share on our ABB FaceBook Group for feedback & support
CONGRATS!
PRACTICAL VIDEO: Find 10 BVPs
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